Nixon WTA Headed To Rio

First Stop Of The 2011 Nixon WTA Headed To Rio; Winner-Takes-All to make first ASP Tour stop of the year, May 11-22

ENCINITAS, CA-The Nixon WTA (Winner-Takes-All) is back for the fifth consecutive year and will make the first stop of the 2011 series during The Billabong Pro in Rio de Janeiro, Brazil, May 11-22.

The Nixon WTA is a winner-takes-all event along four stops of the 2011 ASP (Association of Surfing Professionals) World Tour and awards surfers with one-of-a-kind Nixon watches valued at over $10,000 USD for challenges ranging from Highest Heat score to Heaviest Wave and more.

“I really like the idea of the WTA, there are so many moments in these contests that go overshadowed by whomever won the heat or the event,” stated Mike Murciano, Nixon Marketing Manager. “Having an accolade for the highest air of the event directly recognizes a new breed in the WCT. I’m personally excited to see the guys push themselves in this category.”

The Rio leg of The Nixon WTA marks the contest’s inaugural stop in Brazil and also introduces a new category to The WTA format. The surfer who scores the Biggest Air, whether it be in the trials or the finals, will walk way this year’s winner making it anyone’s game!

Stops and challenges in The 2011 Nixon WTA will include:
Rio de Janeiro, Brazil for Biggest Air: May 11-22, 2011
Jeffreys Bay, South Africa for Highest Heat Score: July 14-24, 2011
Teahupoo, Tahiti for Heaviest Wave: August 20-31, 2011
Oahu, Hawaii for the Triple Crown Winner: December 8-20, 2011

Video content of each of the Nixon WTA contenders will be available to watch at: billabongpro.com

About the Nixon WTA
Now in its fifth consecutive year, The Nixon WTA is a winner-takes-all event which awards custom, limited edition Nixon timepieces at four stops along the ASP World Tour. The four WTA challenges include: biggest air in Rio de Janeiro, Brazil, in May, the highest heat score in Jeffreys Bay, South Africa, in July; heaviest wave at Teahupoo, Tahiti, in August; and the overall Triple Crown winner on the North Shore of Oahu in December. The WTA celebrates an achievement in the contest that may have otherwise gone forgotten. The WTA makes sure to capture and reward a special moment in the event that usually coincides with the events best conditions.

About Nixon
Founded in 1998 in Encinitas, CA, Nixon is the premium watch and accessories brand for the youth lifestyle market. Focused on making the little stuff better, Nixon began with a small line of team-designed, custom-built watches sold exclusively in specialty boardsport and fashion retailers. Currently distributed in over 45 countries, Nixon’s product range has grown to include select men’s and women’s softgoods, leather goods and custom headphones.